“BING bicycle sharing system acknowledges environmental, social and economic factors and is an unique combination of new technologies with old materials. If statistics are to be taken into account, nearly 400,000 bicycles are discarded every year in Denmark. The system proposes to renovate and recollect old bicycles wherein old wheels are replaced with newly designed green wheels that are safe and secure.”


The bikes of the bicycle sharing can be assembled locally in non-specialized factories as they use standard and familiar parts. An added advantage is that since all the nuts and bolts are changed with customized parts, these parts can only be replaced using corresponding tools and stops burglary.

These bikes are not attached to any rack and are free standing so really practical to use.
If you want to use a bike, you need to access the bike with a key, with the use of these key, the available bikes can be checked out and unlocked in the matter of seconds.
But how do you see which bike is available? Well, with the use of some light it would be clear. Green light shows you that the bike is available for use, yellow light signifies that the bicycle is booked (bikes can be booked through web and also through SMS) and red light signifies that the bicycle is in use.

Only certain locations have ground marked in green color and if the bike is taken away from desired zone, it will automatically be detected by the built in GPS system and the rear wheel will surely start to tighten. This will only loosen up when the bike is brought back to the desired zone. When the bike is outside the share zone for more than 15 minutes, the coordinates of the bicycle will be send out by Smarthub and it can be found again.

This sharing system will preserve energy and reduce waste being produced in the bicycle manufacturing industry and is aimed to increase job opportunities in public employment sector in the city.

After all the bicycle sharing initiatives I’ve already seen, I think this concept is quite good! I think that every aspect is right and the concept is adapting to different trends which is very important, if you don’t adapt your concept to the things which are happening nowadays in life/which are going to happen, your concept wouldn’t fit in the world. When I think of BING I see the following trends: Sustainability, Digitalization, Safety and Individualization.

Megatrends (10-30 years): Sustainability
Macrotrend (5-10 years): Sharing
Microtrends (0-5 years):
Bicycle sharing

product: BING

Sustainability is a trend which is during a couple of years right know. It started really boring, dull: the imagination of old people wearing wool socks in sandals..

But these days, sustainability isn’t dull at all! Sustainability seems to be hot!
Fair Trade products gives you status and we seem to want to share our sustainable purchases with everyone on Twitter or Facebook.
This brings me to the following subject: even Sharing is hot and guess what: we can connect this subject to susatainability, sharing your own car (car pooling) and even sharing bikes are seeing more and more and this brings us back to BING.

Megatrends (10-30 years): Digitalization
Macrotrend (5-10 years): Sharing
Microtrends (0-5 years): Bicycle sharing
product: BING

Another trend I see at BING is Digitalization. Everywhere you are, there are smartphones and every smartphone has his own user with his own, personally prefered apps.
More and more brands are having their own apps to be as accessible as possible.
BING bicycle sharing isn’t one of the companies who has his own app, but they do work with the app Smarthub and an built in GPS system to detect their bikes.

Megatrends (10-30 years): Safety
Macrotrend (5-10 years):  Control
Microtrends (0-5 years): Bicycle sharing
product: BING

Also safety is a trend I see at BING which is looking kind similair with the example above. We want to control our own lives and the goods we have. Most of the people who lost their phone or another good, try to find their own phone/good back at first. Kind of logical maybe, but a few years ago we didn’t had the opportunities like Twitter to tell everybody that their phone/good is lost with a picture and description of their phone/good.
Or what about the apps we have? GPS and Smarthub to find your own phone/detected good back?

Megatrends (10-30 years):
Macrotrend (5-10 years): Independency
Microtrends (0-5 years): Bicycle sharing
product: BING

And last but not least: Individualization, also a trend I see at BING.
We don’t want to be depend on public transit, we want to create our own transportation and be wherever we want, whenever we want. We want to be as mobile as we can. Doesn’t matter if we are going to work, friends or to the gym, we want to be there as quick and as easy as we can.
BING is a fitting example of this trend.

Sources: ,
Cargocollective ,

One thought on “reTHINK, reBIKE, reCYCLE

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